INTRODUCTION
Email marketing is the next logical step after you have your niche website built. In fact, most internet marketers say you should start list building from day one. Despite the growth of social media, email marketing to you own list is still the most powerful way to communicate with your customers.
Notice I said marketing to your own list. Paying for ad placement on other lists can have a place in your strategy but they can never be as powerful a tool as having your own opt in list.
With your own list you can reach out to your followers repeatedly. Typical emails include:
- Follow up series (the first several messages sent to new subscribers)
- Notices of new articles and blog posts on your websites
- Sales letters for your affiliate programs
- Special offers and coupon codes
- Newsletters
- eZines
This is just a sample of what you can do with an email list. But only is you own the list.
AWeber is a list management system that will help you build and maintain your email list – for a price. It is the system I have chosen for my email marketing. Whether you choose AWeber or anther email management service, please get started with list building early in you online marketing efforts.
How AWeber Works
AWeber is a full featured email list building and maintenance system. It will collect names and email addresses, allow you to view and maintain your list, set up follow up series, send broad cast email based on events, and more.
There are a couple very important reason to use an email marketing system rather than trying to build and maintain a list on your own.
First, your current email service probably puts limits on how many emails you can sent at once or may even ban commercial email completely. With a system like AWeber there isn’t a limitation.
Second, and maybe most important, a good email management system will make sure your emails comply with all applicable laws and regulations – including the GDPR act which is a maze of rules in itself. For you to keep up with all the legal issues on your own would probably be very difficult and the penalties for failure to comply are severe.
AWeber PROS
AWeber CONS
WHO IT IS FOR
AWeber is for anyone who wants to build and maintain a well regulated and responsive email list. Whether you are selling to your list or just sending notifications or newsletters, AWeber can help you do it effectively.
SUPPORT and Training
AWeber support is excellent. You can use the online knowledge base, email support, online chat or phone support 24/7.
Even before you try AWeber, you can read this getting started guide that will walk you through the basics and help you decide if AWeber is for you.
PRICING
AWeber pricing depends on the number of subscribers you have in your lists. The base price is $19.95 per month for up to 500 subscribers. Then the price goes up as shown here
AWeber prices all include unlimited emails which is a welcome benefit not seen in most other plans. Most have some limit on how many you can send in a moth without paying extra.pricing
My Experience With AWeber
My own experience with AWeber experience has been very positive. There is a bit of a learning curve but the resources are available to help get started.
The online tools for building signup forms and outgoing messages are easy to use and create good looking finished products.
Managing lists and automating many tools is very helpful and is the regulation compliance integration.
Along that line, when you send out mass emailing, you are required by law to include a physical mailing address. If you don’t change it, AWeber will use your billing address. You probably don’t want your home address on every email you send out. I chose to get a PO box at the local post office and use that. There are also virtual email address you can subscribe to online.
FINAL VERDICT
AWeber is not the cheapest email management system out there but it is one of the top rated ones. It is also the system recommended by Wealthy Affiliate and used in their training.
I can recommend AWeber without hesitation, I give it 8 out of 10 only because of the higher price.
